The vast majority of Network Marketers fail in their first year. Of those who DO succeed, most make a paltry income.
That isn’t enough money to attract high-quality people. I doubt it’s enough to interest you, either.
So what can you do to stack the deck in your favor once you’ve caught the “MLM bug”?
Since the majority of networkers don’t make much money, the chances are pretty good that your sponsor is making less than $500 per month. Unless he or she is really savvy, they probably won’t know what to say when you tell them, “I’m not interested in knocking on doors or calling family members. I want to use the internet to build my business.”
The internet has only recently become a useful tool for building a network. It has changed the way we live, but certain recent developments have made possible for non-technical people to use it to automatically recruit and train others.
Here’s a secret your sponsor might not have told you: your product is not important to your success! Please don’t misunderstand me: unless you’re an absolute sleaze-bag, you want to represent a good product and a reputable company. (Who but a sleaze-bag would knowingly sell a crappy product from a disreputable company?)
Most networkers are initially attracted to an MLM opportunity because of the superior quality of a product. This is an important factor in choosing a company to represent, but it’s not the MOST important factor. Of course, you want to share a product you like and can stand behind. If you’re just selling something for the money, your prospects will sniff you out and know you’re insincere and they won’t listen to you the next time you have something you want to tell them about.
Your Product Is Not Important To Your Success! Products come and go. There’s a new weight-loss product every week.
There are two factors that attract people into your business. The first is the possibility of financial independence. The second is believing that you will help them succeed. The only way you can do that is if you have a simple system they can start to use right away so they have some instant success.
The number one reason for failure in MLM is that most distributors are left to figure out what to do next. They have no network and no marketing skills and they’re expected to be a success because of their passion for a product. Most sponsors have no idea how to provide a track to run on. They leave the new recruit with shopworn advice like “make a list of 100 people and start calling them”.
The old way of getting a distributor started is to tell them, “make a list of 100 friends and family, prioritize them, and call them all.” This is most people’s worst nightmare and if they ever call anyone, it’s a miracle.
The Net is the ideal tool for building a networking business. But it seems out of reach of most people because it seems like you need to be a computer wiz to create a user-friendly system. Unless you’re a high-end programmer, that’s almost impossible.
(If you’re a computer pro and you also have marketing skills I hope you WILL think about creating an automated downline building system. Let me know because there’s a huge market for a prospecting/recruiting system that non-techie types can use, and I’ll be the first!)
The best system I’ve found is a multi-part system. Part One is called Magnetic Sponsoring by Mike Dillard. Mike had some powerful insights into how people approach network marketing. He realized that most people simply don’t have the MINDSET to be successful and that mindset is fundamentally important. Not one MLMer in a hundred knows this vital piece. Magnetic Sponsoring teaches you how to quickly and easily acquire the right mindset.
Part Two is called MLM Lead system Pro, or “MLSP”. The first part, Magnetic Sponsoring, is all about adjusting and improving your thinking so that you have the right concepts and ideas firmly in place as you begin your business. MLSP is the actual “recruiting machine” that walks you through the buiding process, step-by-step.
One of the most common “blind spots” for networkers is that we can’t see the gaps in our own knowledge. We want to charge ahead and change the world (and our financial destinies) but we do so unprepared. The tortoises who prepare themselves well always outperform the impulsive hares who leap into action without knowing what they’re doing. These two tools signal the provide the competitive edge that can put any dedicated MLMer in the most-successful 5% of any company.
After struggling to build his MLM for many years, John Zehr discovered a way to attract new distributors almost magically. He’s offering free training videos that explain the “Magnetic Sponsoring” techniques in detail in a his clear and east to follow style. This and other unique content ” articles are available with free reprint rights.
Tags: Downline building, home based business, Internet Marketing, Magnetic sponsoring, mike dillard, mlm, MLSP, Money, network marketing, recruiting system, Residual Income, Retirement, Self Employment, work at home